Iconic maternity and children’s retailer Mothercare are a long-term client at The Grid Creative, so during my four years there, I got stuck in to a number of projects for them.
Mothercare release two catalogues a year, which aim to act as an expectant mum’s bible, covering all manner of products she may need for the adventure ahead.
At The Grid Creative, we worked on a series of these catalogues, developing concepts for covers, chapter openers, tone of voice, and photography art direction. Working with stylists Sam Duffy and Clare Nicolson for SS15, we created bold, stylised shots which capture the product in an engaging way.
The latest catalogue for AW15 is out now - I’ve not been able to get to a store to get my hands on one yet, but you can view it online here.